Building a video game company through social capital

by Jo Lammert, White Whale Games studio director

White Whale Games started in summer of 2011 when Jo Lammert and two friends, spurred by a conversation about pulp fantasy and video games, decided to make a game company. Each member of the team had little to no experience in the industry, and the new company had next to no money; So how exactly did White Whale go from chatting about wizards and swords to releasing the critically-acclaimed God of Blades? Learn about the team's struggles and successes in indie game development--and how they were able to build a game studio with just a few ideas and an eagerness to learn.

NOTE: We're missing a few seconds of video a few minutes in. Sorry about that. Everything else is there.

5.14.13 (meetup)