Refresh Austin - Feb 2013

A central concept can act as the glue that ties together content, tone, language, layout, art, typography, brand, message and technology into an intuitive whole–and it can communicate a design’s intent. Giovanni will explain how he conceptualizes a design idea and how that influences how he implements that design. He’ll discuss how to give a design a soul that is greater than the sum of its parts.

Your web app’s sign up experience or your website’s call-to-action better be top-notch. People have short attention spans and quickly judgment on your service or products. Touching on psychology, patterns and design reviews, Gene will demonstrate what elements convert users.